Rayban
Turning a Campaign into Play
Scenario
For its 2020 Christmas Campaign, Ray-Ban set out to transform its website into an engaging destination, extending the campaign beyond traditional communication and creating a memorable digital touchpoint for its audience.
Challenge
Design and develop an interactive digital experience that translated the campaign’s visual identity into a gamified journey, increasing user engagement while driving qualified traffic to the e-commerce through a rewarding experience.
Idea
We created a pinball-inspired web game, fully integrated into Ray-Ban.com and launched globally. The game rewarded users with exclusive vouchers redeemable on the e-commerce, turning engagement into a tangible conversion opportunity.
Gamification Designed Around the Brand
Every element, from the interface and animations to the gameplay mechanic, was crafted to reflect the visual language and festive spirit of the campaign.
Built with WebGL and Three.js, the experience delivered smooth, high-quality interactions across desktop and mobile, encouraging users to spend more time with the brand.
Turning Engagement into Conversion
Reward mechanics were at the core of the experience. By completing the game, users could unlock discount vouchers to redeem on the Ray-Ban e-commerce, creating a natural bridge between entertainment and purchase.
The result was a global activation that combined brand storytelling with performance, leveraging gamification to increase engagement while supporting business objectives.
Innovate the Future with us.
Innovate the Future with us.
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