A digital diary of an adventure.
One year, one journey, 7 teams, thousands of miles, lots of food, different habits, different cultures…
All with one main purpose - To help those who help!
Creative fundraising through the adventure of 7 teams travelling around the world and mapping different eating habits, with the aim of raising funds for 7 humanitarian associations. After one year of exploring, 7MML will arrive in Milano for EXPO 2015 and contribute to the topic “Feeding the Planet, Energy for Life”.
challenge Our challenge was to digitally tell the story of this unbelievable journey around the world, underlining the “fil rouge” and the main element of the project – food.
AQuest decided to support the project as a technical partner.
solution Since the best storytelling is visual, we kept the focus on graphic face of the website. We made people live out this tasteful adventure with our wanderers through photos, videos, tweets, posts and short articles they sent back to us from places around the globe. We were there when all of the teams, one by one, tired but happy, passed the baton to their followers and allowed the story continue.
results We grabbed the public and media interest and through engaging storytelling, managed to strengthen the project’s image of innovative fundraising.
ProjectA digital diary of an adventure.
Our solutionconcept, design, ux design, development
AWARDSThe FWA Mobile Site of The Day
CSS Design Awards Site of The Day
You can keep in touch with 7MML team from your mobile, tablet or any other device 24 hours a day 365 days a year.
Focus on detail
We really enjoyed this project and you can see that every detail has been handled with great precision. From an animated car that accompanies you on your digital trip, to maps and coordinates behind every photo, telling you where it was shot as well as dynamic graphics making you more and more curious while you scroll. So do not forget to bring your spoon and come with us to taste the planet in all its beauty.
Social Media Content
In order to keep the site even more dynamic and mirror the adventure of the exciting journey we integrated the frames with social media content.