Engagement

We gladly supported the need to introduce - on web and social media - the new “Famiglia Cecchi” brand and the other property brands: Cecchi, Val Delle Rose, Villa Cerna, Castello Montaùto and Tenuta Alzatura. 
Famiglia Cecchi
Web design, development, social media mkt

Going to lidl-italia

Web site

A winery group, six souls to tell
The rebranding wanted by Famiglia Cecchi was translated into a new corporate website and 5 minisites dedicated to the wineries. The communication focus: the union of tradition and innovation, the concept of conviviality, the quality of the products. Each winery is identified by a particular color and all the minisites are represented by recurring rectangular boxes. 

Mobile

Mobile first

Responsive design

The Experience team worked with a mobile first point of view, both on the visual study and on the user experience and code development.

Social media

From the web to Facebook, same tone of voice
We adapted the new visual and brand identity to Facebook, choosing a proper tone of voice, as elegant as the client. In addition to the editorial and creative proposal, AQuest took care of the community management, of the adv campaigns and the social media advice activity. 

Colors

A palette talking about wine, sun and soil.

Palette

#F1924A
#D97B48
#9F5440
#AF5148
#251C1D

Social media marketing

Video, motion graphic, infographics and Instagram

PRODUCT INFOGRAPHIC

Portraying the wine in a different way means also mixing data and emotions, with a social approach.

PRODUCT VIDEO

Each winery is described by a color palette; every wine matches with an element recalling a scent or flavor.

INSTAGRAM

Constant advice on the management of the group's Instagram profiles.

VIDEO MOTION GRAPHICS

Minivideos targeted for a young audience, to improve the interactions.

Fanbase Facebook

+54% 
Facebook fanbase increase

Campaign videos

+514thousands 
Video campaign views

Awards

The awards won by Famiglia Cecchi
Site of the day
Site of the day

Credits

6
The Cecchi Team

Creative design

Fabio Minerva
Art Director
Roberto Campara
Art director

Development

Roberto Sartori
Web developer

Strategy and analysis

Nicola Ferrari
Digital strategist

Social media and content

Elena Pagliarini
Social and Content Strategist

Project management

Irene Righetti
Project & Account Manager
Share it

Follow us on Social Media!

Subscribe to our newsletter
  • info@aquest.it
  • PIVA IT02552210235

This website uses cookies to give you the best experience.