It’s like landing on an exotic island: let the soothing sounds that welcome the user carry you away on a breath-taking, visual experience. Tap your way into the world of flavours, almost too sinful to resist and savour your journey in the realm of Muller.
In 1971, Theo Müller took over from his father the dairy founded by his grandfather in Aretsried – it only had four employees back then. Today it counts over 27,000. Müller ranks as the first dairy in Germany to embark on the nation-wide distribution of fresh milk products. In Italy, the brand has been active with a sales and distribution branch in Verona since 1995.
challenge Our challenge was to transmit the multiple sensations that the Müller products give consumers.
How to capture the essence of something so delicious, hard to describe, even in words? Involving users in the tasteful experience from a digital side, was definitely our main goal, and quite a hard one too.
It was pretty challenging to find the exact combination of heart and brain, sensations and logic.
solution Celebrating the little joys of life, we’ve decided to integrate the concept of “life tasting” by showing how sharing a loving family moment, a life-changing journey with your besties, or a relaxing moment all to yourself, can be a demo of how Müller is always there to share these precious pieces with you. Beautifully organized are the taste-circles, where you can literally dive into the world of flavours that the brand has to offer. Every click makes you want more!
ProjectYoghurt producer's website
Our solutionconcept, design, ux design, development, photo shooting, campaign video
AWARDSAwwwards Site of The Day
The FWA Mobile Site of The Day
CSS Design Awards Site of The Day
0% Frutta e Gusti
0% Da Bere
Passione alla Greca
Music is an integral part of this project. Starting from the average Müller consumer’s psychography, divided in product lines, we created some musical themes from scratch, which represented the different personalities and increase the emotions.
0% Da bere
Assapora il piacere 0% ovunque desideri.
0% frutta e gusti
Scopri il piacere 0% grassi.
Il piacere unico del bianco Müller
I love frutta: un viaggio al centro del gusto
Müller Yogurt Golosi: scegli il tuo momento di piacere
Una sorpresa irresistibile e divertente.
Müller Mix. Crea il tuo momento di piacere.
Mix bambini. Per una merenda golosa e divertente.
passione alla greca
Lo yogurt alla greca 0% grassi con il 100% del piacere!
Riso Snack. Lo spezza-fame di riso e latte.
Facebook Canvas is the full screen experience that allowed us to let you live the Müller’s worlds also on mobile. The inspirational and backstage videos and pictures and a product-centered horizontal image, displayed in just one slide, let Canvas show all the contents at their best. People can freely interact with them, enjoying the immersive experience.See Results