To create something so unique and unmistakeable, sometimes it helps to be brilliant. Fornasetti got it just right, and wanted to celebrate 100 years of their endeavours. Always transcending fashion, the brand is rediscovered through a collection of unique, one-off visions.
Fornasetti has always been considered a cutting-edge brand, the creator of surreal visions that swim against the tide with design creations that are recognised and admired the world over. Each object they create embodies beauty that is both ageless and timeless, representing a journey through the history and the mind-mazes of those who produce them.
challenge A key challenge in representing any brand lies in figuring out how best to capture that core value promising originality, distinctiveness and assurance: in this case, the story of the brand itself. Celebrating 100 years of Fornasetti comes about through collecting together a combination of visionary ingredients that the brand has remained faithful to and encouraged over the years.
solution Our idea was to use the remarkable journey taken by brand founder Piero Fornasetti, and divide it into six major chapters taking us up to the present day. Each part becomes a fully interactive viewing experience thanks to Parallax.js, graphics and music curated specifically to interpret the contents of the journey.
ProjectArt and design website
Our solutionconcept, design, ux design, development
AWARDSAwwwards Site of The Day
The FWA Mobile Site of The Day
CSS Design Awards Site of The Day
By using Parallax.js whilst browsing, the user can live through the birth of the brand, and experience the finer points of the Fornasetti story. Dividing the journey up into chapters provides a clearer understanding of the details and brand history in general.