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Fornasetti

Fornasetti

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To create something so unique and unmistakeable, sometimes it helps to be brilliant. Fornasetti got it just right, and wanted to celebrate 100 years of their endeavours. Always transcending fashion, the brand is rediscovered through a collection of unique, one-off visions.

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FORNASETTI

Client Fornasetti has always been considered a cutting-edge brand, the creator of surreal visions that swim against the tide with design creations that are recognised and admired the world over. Each object they create embodies beauty that is both ageless and timeless, representing a journey through the history and the mind-mazes of those who produce them.


challenge A key challenge in representing any brand lies in figuring out how best to capture that core value promising originality, distinctiveness and assurance: in this case, the story of the brand itself. Celebrating 100 years of Fornasetti comes about through collecting together a combination of visionary ingredients that the brand has remained faithful to and encouraged over the years.


solution Our idea was to use the remarkable journey taken by brand founder Piero Fornasetti, and divide it into six major chapters taking us up to the present day. Each part becomes a fully interactive viewing experience thanks to Parallax.js, graphics and music curated specifically to interpret the contents of the journey.


Project

Art and design website

Our solution

concept, design, ux design, development

AWARDS

Awwwards Site of The Day
The FWA Mobile Site of The Day
CSS Design Awards Site of The Day
#font foto
#palette palettes
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Interaction

By using Parallax.js whilst browsing, the user can live through the birth of the brand, and experience the finer points of the Fornasetti story. Dividing the journey up into chapters provides a clearer understanding of the details and brand history in general.

responsive layout

The graphics have been designed to fit any mobile device, from tablet to smartphone. This allows the user to browse the site at any time, from anywhere, taking them closer to the colourful history that has made Fornasetti a world-renowned brand.

Apparecchiato

Apparecchiato

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What if you had your own garden and a little farm just behind the door of your kitchen? The freshest ingredients and top quality products… with respect for the environment! Let nature set your table today.

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Apparecchiato

client Apparecchiato.it is the first Italian food delivery based exclusively on local alimentary products. Thanks to the geographical database of farmers, growers and food-producers, they always provide you with freshest, tasteful and high quality goods from the territory you live in. The objective is to support healthy nutrition, respect for the environment, local economy and sustainable development.


challenge Our challenge was to create an e-shop representing the new way of shopping based on local trading and underline its advantages. An Innovative idea deserves an innovative presentation.


solution We designed your digital pantry, where you can easily chose what you want for breakfast, lunch or dinner and Apparecchiato will deliver it directly to your kitchen. Clearly organized and easy to navigate drawers, with all products and their prices, will help you choose the best ingredients for your cooking. We also added the stories of single suppliers in order to ensure you of the quality.
So, what are you going to prepare today?

Project

Fresh food e-commerce

Our solution

concept, design, ux design, ecommerce, development, photo shooting

AWARDS

CSS Design Awards Site of The Day
#color palette

Deliciously healthy

How would it be shopping in the middle of nature?
Easy, fast and healthy! Directly from the trolley to your table.

Responsive layout

It's like to have a fridge and a pantry in your phone/tablet/computer. Just one click and the freshest food is on the way to your plate.

#video

#video

Tasteful photos & videos

Juicy fruit and vegetables, crunchy bread, milky cheese and selected salumi in the role of models accompanied by their talented designers.

#shooting shooting
#shooting
#shooting

Simply delicious

We wanted to create a site that would look as good as Apparecchiato.it food tastes.

#video

Video

The future of digital space belongs to storytellers and we love telling stories. This time we created the one of people passionate about food living in the same territory and sharing the same courageous dream.

icons

The website is personalized from top to bottom and clearly reflects the brand identity in every single detail.

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