Films
Poltrona Frau new global advertising campaign “Made of Stories” leverages augmented reality technology to transform the print campaign into an immersive digital experience.
Poltrona Frau
Going to Mercedes-Benz
CONCEPT
From print to a digital experience
Made of Stories campaign departs from industry standards with a unique concept that integrates AR, still-life photography and computer generated imagery, designed around a visual narrative that reflects the multiple dimensions of the brand ethos.
Access interactive content
Augmented Reality delivered in an easy and cross-browser way.
The multifaceted world displayed on paper can finally be fully revealed through AR technology.
NOVEL NARRATIVE HOOK
Augmented Reality
MULTIPLE LEVELS OF CONTENT
Products hidden stories
People's stories of living, craftsmanship and design, hidden inside Poltrona Frau furniture, are unfolded into multiple levels of storytelling.
Thanks to this solution that blends design and technology, readers have the opportunity to discover exclusive dynamic brand content related to each piece of furniture.
Thanks to this solution that blends design and technology, readers have the opportunity to discover exclusive dynamic brand content related to each piece of furniture.
PRODUCT ADV PAGE
ARCHIBALD
Scan the QR code, place your mobile device on the image on the left and enjoy unique video content.
PRODUCT ADV PAGE
IN THE MOOD
Scan the QR code, place your mobile device on the image on the left and enjoy unique video content.
PRODUCT ADV PAGE
PEEK A BOOK
Scan the QR code, place your mobile device on the image on the left and enjoy unique video content.
SOCIAL MEDIA
ADV CAMPAIGN
FINAL OUTPUT
‣ AR Experience
‣ Video Hero long version - 16:9
‣ Social Shortcuts - 9:16 e 1:1
‣ YouTube Skippable e Unskippable Ads - 16:9