AQuest teamed up with Ferrari to create an online competition that combines our trademark quality visuals and design with sleek development and an easy-to-use navigational experience for the player.
Ferrari for Mutado
Mutado is a digital creative agency that works with the biggest Italian and international brands. They asked us the development of “Find the Gift”, an innovative platform dedicated to Ferrari, a company that is the maximum expression of luxury, excellence and Made in Italy. The project aims to enhance interaction between Ferrari and their fans visiting the online store via a competition offering players the chance to win prizes instantly, share their experiences and promote brand loyalty.
challenge Working in collaboration with Mutado, we devised a contest called ‘Find The Gift’. We created a series of clues that Ferrari fans needed to solve in order to progress through the game. Throughout the journey each clue represented an object connected with the Ferrari brand. A correct answer would push the player towards an ‘Instant Win’ opportunity, while wrong answers meant the player would be prompted to share their experiences with a friend in order to have another go at the game.
solution AQuest built a digital platform that syncs perfectly with the Ferrari identity: we focused our energies on crafting a visual representation of the elegance, quality and total refinement that mark Ferrari out as one of the world’s most recognisable brands. The ‘Find The Gift’ platform allowed us to focus on responsive development dynamics such as an ‘instant win’ device to allocate prizes to winning players, and a geolocation system to manage the diverse time-zones of users entering the competition from around the globe.
Our solutiondevelopment, ux design
Our navigation design enhanced the parameters of the user experience, with beautifully detailed visuals taking players deep inside the world of Ferrari, effectively putting them behind the wheel!