Claraluna embraces the concepts of timeless grace and romanticism. Born as a company specialized in bonbonnieres and gift ideas, it soon developed in one of the premier designers of wedding dresses, thanks to its minimal-chic style.
Claraluna addresses itself to a young, dynamic, elegant woman. In order to customize the dress properly, the designers and tailors take care of the bride carefully and listen to all her needs.
The care of the details, the meticulous fabric’s choice and the graceful and romantic style are the company’s basis.
challenge Our challenge was to show both worlds of wedding dresses and bonbonnieres in one single website. The primary need was to keep the brand identity consistent, emphasizing the wedding gowns and their charm.
solution We wanted to keep a simple and clean design, coherent with the dresses’ style. The visual component plays an important role in the project, which wants to involve the user and let him be part of Claraluna’s ethereal atmosphere, thanks to the foreground images. We tried to give a suggestive impact, maintaining a clear and immediate navigation. All collections are easy to reach thanks to a slider and each one of them is categorized by inspiration, thematic and common elements, such as the kind of fabric, design or manufacturing. The call-to-action “Book your fitting” button is always reachable by the user, who can immediately contact the shop. We developed the website using React JS, which allowed us to use the latest technologies and therefore to gain a better result. We chose to use it to optimize the management of the various elements in the website. In order to protect the SEO aspects, we also used a NODE server. We were able to generate the contents on the server, even keeping the single page apps’ benefits.
ProjectCorporate website, bridal & wedding catalog
Our solutionConcept, design, ux design & development
AWARDSAwwwards Site of The Day
CSS Design Awards Site of The Day
Claraluna is every woman’s ally. Elegant and romantic wedding dresses, customized bonbonnieres, precious details. Claraluna is close to all the brides as it understands their taste and personality.
Color palette and fonts
Neutral colors emphasized the dreamy atmosphere and the romantic mood. We counter a serif font with a sans serif one to make the layout more modern.
The website was meant to be responsive. The mobile version includes some room to let the dresses stand out. The catalogue was designed to have a clean and pleasant layout. Every menu item is easily reachable, giving a fluid navigation.