Campo alle Comete is cypresses, vineyards and wine cellars, but it’s also Bolgheri’s light and territory, as well as the outpost in Tuscany of the Feudi di San Gregorio Group. Its evocative name reflects wisely the soul of that place, such rich in history and magic.
campo alle comete
Campo alle Comete is part of the Capaldo Family. It embraces its clear and authentic philosophy, deeply rooted into the places and wine traditions of Southern Italy and Tuscany. A great respect indeed and a full knowledge of the territory, meant to create new synergies and share ideas.
challenge Our goal was to enclose all these magical world’s suggestions into the company’s identity, including all the perks of their unique wines. It was mandatory to use an illustration drawn by the artist Nicoletta Ceccoli and the request was to make it dynamic, without changing its nature. Each element was tied to a wine, without forgetting that Campo alle Comete is an observatory of dreams and fragrances.
solution We realized a 3D model starting from Nicoletta Ceccoli’s illustration, which welcomes and guides the user, through the company’s story and wines. We composed a musical theme, in order to follow the fluid movements of this illustrated world. We also opted for a suggestive text because it was the most effective way to engage the user and lead him into a thrilling navigation.
ProjectBrand website, Wine website
DeliverablesConcept, Design, 3D Design, Ux design, Sound design
AWARDSAwwwards Site of The Day
CSS Design Awards Site of The Day
FWA of The Day
A new brand, born to spread its tradition and experience, but also to share poetry and imagination. The quality of its wines and the sharp communication want to amaze you from the first click.
During the pre-production phase we studied how to replicate the illustration accurately, checking the light and how the materials react to it. We then created the 3D scene, from the modelling part to the lighting and shading one. Once we had the skybox, the illustration became even more enjoyable (from a 360° point of view). The development with WebGL was managed by Monogrid. This way, the user can interact completely with the model, browse through the magical world and discover all the different elements, portrayed also on the bottle labels.
The wines are presented by their name and the preview of the bottle, each one matching a background color. Entering the product sheet, the user can see the wine label and get all the technical information about it.
Each bottle has a customized label, representing an element of the illustration. The enchanted world and its wines are therefore connected.
The mobile version provides an immersive experience as well, including the same 3D animations and musical theme. The user can both enjoy the magical atmosphere and discover the wines and their peculiarities.
C’è un luogo sopra al mondo,
fluttuante e senza tempo
si entra con meraviglia da
una porta custode di sogni
per assaporare la magia di
storie che non si dimenticano
The text has an important role in this website, since it’s the very first thing the user meets and it provides a poetic mood to the entire website. Following the story step by step, he’s engaged and he’s invited to interact with all the elements.
Body copy font