Passion for cycling, a feverish search for new solutions, hi-tech quality products... Assos! This historical Helvetic brand is a cornerstone in cycling with its avantguarde apparel.
Founded in 1976 in Switzerland, this brand is the pioneer of Lycra cycling apparel. Assos has proved to be one of the most influential brands in the cycling field throughout the years. Investing more and more in technology innovation, the brand now has stores in over 30 countries around the world. Assos has simply become a staple in any pro and newbie cyclist’s wardrobe.
challenge A brand that focuses its attention on the perfect product performance requires a website that not only is distinguished, sporty and modern, but includes all of its niche interests. Our challenge was to create a website containing all of this information whilst giving the visitors an exciting experience that would ignite and fuel their love for cycling. Assos world embraces all, cycling, off-road as well as urban style, offering not only products but also an advanced customer service and a range of special projects. Designing a website that should represent the world-known brand in all its complexity was a nice challenge for the whole creative and marketing team.
solution The new website is much more than just a showcase for Assos products. It’s an innovative communication tool that allows the brand to interact with its readers, followers and bike lovers from all over the world. Apart from the clearly organized product catalogue, visitors can browse through the blog with all the news and latest initiatives; try out the new outfit adviser for every weather condition and easily contact customer service for help and consultancy.
ProjectCycling wear website & ecommerce
Our solutionConcept, design, ux design, ecommerce, development
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